This Week In Consumer Confidence

Overall Consumer Confidence vs. The iPad Hype

Most people I talk to say they are not going to get an iPad because they have no use for it, but if there is no use for it, why is there so much buzz about a useless product. As the chart [above] shows, people are some what likely to buy an iPad, but who are these people? In the iPad keynote address, Steve Jobs comments that the iPad is for the older generation that are unfamiliar with the daily use of computers. If we look at the day the iPad was officially announced, January 27th, and then look at consumer confidence in January, we may get some answers to our questions on the full extent of who is actually excited about the product.

Though it may seem like the iPad and consumer confidence have little to do with each other, but the announcement of the iPad was broadcasted world wide, and can be considered the peak of consumer goods or the good that everyone is talking about. Clearly other things affect over all consumer confidence, specifically the Toyota Total Recall, but the information below is still relevant.

Though the younger audience, consumers under 35, have the most consumer confidence, they are most likely not the group the most interested in the iPad. Consumer confidence of those 35-54 seems to peak just as the iPad was announced, while younger consumers confidence had experienced a peak a few weeks before.

Sources: [Gizmodo] [Business Insider]